About

Accessibility is not enough

More than an import; Japanese sourced matcha is rooted in rich heritage. Frame is working to preserve this quiet heritage amongst the backdrop of steady demand while shaping our contemporary way of enjoying it. Centered on Japan's growers, honoring their craft, and grounding intention into daily ritual.

Accessibility is not enough

From crop to cup

Since 2021, we’ve built relationships with independent farmers and small worker collectives across Japan, laboring to celebrate their craft with Western consumers in a way that honors their efforts and heritage.

From crop to cup

a new Frame of perspective

Whether prepared in still traditions or poured over milk, Frame invites a new perspective of appreciation for one's origin and characteristics. We're on mission to better harmonize our living world to the still one of Japanese tea.

a new Frame of perspective